The Approach

The client partnered with The Abaco Group to create a comprehensive marketing plan to enhance brand awareness and boost demand generation. Applying their expertise in strategic marketing, The Abaco Group created a program to generate marketing-qualified leads (MQLs) to sales-qualified leads (SQLs) and integrate marketing with business development efforts.

Developed a Buyer Journey Process

• Conducted in-depth market research to identify target industries and buyer personas, mapping out a detailed buyer journey.
• This process included creating content and touchpoints for each stage—awareness, consideration, and decision—to guide prospects toward conversion.
• Tools like CRM systems were implemented to track interactions and personalize outreach.

Executed Consistent Marketing Campaigns

• Designed and launched multi-channel marketing campaigns, including email marketing, social media, and paid advertising, tailored to specific industries and buyer personas.
• Campaigns featured thought leadership content, case studies, and webinars to showcase the firm’s expertise.
• A content calendar ensured regular engagement, with A/B testing to optimize campaign performance.

Built a Leadership Community

• Established a platform for industry leaders by offering exclusive research reports, data-driven analytics, and actionable insights.
• Organized virtual and in-person networking events, such as roundtables and conferences, to foster connections and position the firm as a trusted advisor.
• A dedicated community portal was created to facilitate ongoing engagement and knowledge sharing.

Optimized Marketing Integration

• Aligned marketing and business development teams through shared KPIs and regular strategy sessions. Implemented lead scoring to prioritize high-potential MQLs for business development follow-up.
• Integrated marketing automation tools with CRM systems to streamline lead nurturing and ensure timely, personalized outreach by the sales team.